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In the frenzy over accountability, funders, donors, and the general public are calling for more program evaluation. Yet few understand how expensive and complex good evaluation is. Speaking at the 2006 Nonprofit Management Institute at Stanford, Alana Conner, senior editor of the Stanford Social Innovation Review illustrates how half-hearted evaluation can do more harm than good. Rick Aubry and Victor Kuo join her to give nonprofit and foundation perspectives.

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