What do you get when you combine a love of Bollywood music videos with widespread illiteracy? Brij Kothari sees an opportunity to make the world a better place. By subtitling popular entertainment, he helps millions learn to read in a fun way. He's also creating multiplatform stories that will be seen on TV, read on mobile phones, and printed in books. Talking to Design for Change host Sheela Sethuraman in this audio interview, Kothari describes how he improves lives by incorporating education into everyday entertainment.