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MySpace, Flicker, YouTube, and Facebook are big brands and major movers in the commercial, social networking world. In this audio lecture recorded at the 2008 Nonprofit Management Institute, an event convened by the Stanford Social Innovation Review, Jeff Patrick of Common Knowledge shares how nonprofits can use such tools—and customize their own—to capture constituencies and raise funds. He further shows where social networking is headed so that nonprofits can begin to incorporate it into their long-term horizons.

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