When it comes to environmental sustainability, William McDonough is nothing less than a hero for the planet. In this audio lecture, he discusses how he has designed eco-friendly buildings with unique properties, such as the ability to produce oxygen. He urges his audience of Stanford Graduate School of Business students to set goals not toward an efficient bottom line of doing the wrong thing less badly, but rather toward the effective top line of doing the right thing.
SSIR.org and/or its third-party tools use cookies, which are necessary to its functioning and to our better understanding of user needs. By closing this banner, scrolling this page, clicking a link or continuing to otherwise browse this site, you agree to the use of cookies.