Business
Branding Social Change?
Can "movement marketing"—a means for companies to connect with consumers through social media—really lead to positive social change?
Review
Tag: Marketing & Communication
Philanthropy & Funding
Tell Me a Story
Eight tips for creating powerful narratives that drive social impact.
Philanthropy & Funding
The Problem with Problem Statements
Forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters.
Nonprofit Management
Becoming a Networked Nonprofit
Redesigning your nonprofit organization to become more participatory, open, authentic, decentralized, collective, and effective—via social media, networks, and beyond.
Economic Development
Sexually Transmitted Altruism
DKT International, founded by one of the largest erotica distributors in the United States, provides contraceptives to approximately 50 million people a year in the developing world.
Podcast
Global Issues
Environmental Sustainability Through Recycling
Kate White shares research about how positive and negative messages around recycling influence people’s behavior.
Nonprofit Management
Understanding the Value of Backbone Organizations in Collective Impact: Part 3
An in-depth review of what it takes to be a backbone organization, and how to evaluate and support its work.
Nonprofit Management
How to Gather Stories
Three ways to gather powerful and persuasive stories from colleagues, customers, donors, grantees, and yourself for effective messaging.
Technology & Design
You Can Has Memesez?
Three guidelines for any nonprofit looking to join an Internet meme.
Technology & Design
Social Media: Getting Value Means Giving Value
Four tips for moving your social media out of zombie status—and making your investment in it worthwhile.