Book Reviews Reviews of new and notable titles

Latest

The New Economy of Nature Gretchen C. Daily and Katherine Ellison

The New Economy of Nature

Review By Carl Palmer

The authors describe a new approach to environmental conservation that takes market realities into account, rather than relying on philanthropy and altruism.

Spring 2003

Marketing Research: That Won't Break the Bank Alan R. Andreasen

Marketing Research

Review By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

Spring 2003

Going Global: Transforming Relief and Development NGOs
Marc Lindenberg and Coralie Bryant

Going Global

Review By David F. Suarez

The leaders of international humanitarian organizations, such as CARE and Oxfam talk candidly about management strategy, organizational goals, advocacy, accountability, and partnerships.

Spring 2003

Most Popular

BUILDING SOCIAL
BUSINESS: The New
Kind of Capitalism
that Serves Humanity’s
Most Pressing Needs
Muhammad Yunus

Hear, Hear for Profits

Review By Rodney Schwartz 5

Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs by Muhammad Yunus

Fall 2010