Business Innovative ways to enhance corporate social responsibility

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The Tempered Radicals

By Debra E. Meyerson

How employees push their companies – little by little – to be more socially responsible.

The Outsiders

By Jan Chong

Why some companies donate to charity.

Best of Breed

By Philip Kotler & Nancy Lee

When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.