Business Innovative ways to enhance corporate social responsibility

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The Quest for Purpose

By Alison DaSilva 4

For companies to effectively take a stand on hot-button issues, they must look deep within their organizations to understand how these issues align with their reason for being.

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Why Purpose? Why Now?

When companies take the lead in driving social and environmental change, they position themselves to build deeper bonds, expand their consumer base, and enlist others to amplify their brand message.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.