Marketing for Health
A recent experiment in Brazil shows that successfully getting fortified foods to people who need them is as much about aspiration as access.
A recent experiment in Brazil shows that successfully getting fortified foods to people who need them is as much about aspiration as access.
Using unbranded content to influence global issues can help eliminate doubt about corporate-driven social efforts, help move the needle on global issues, and still fortify the bottom line.
Maggie’s Centres, a network of specially built facilities in the United Kingdom, provides cancer patients with a comforting environment.
Supplements to the article “The Gift of Time.”
Careful product design enabled Days for Girls to create a solution that empowers its users at a critical stage of their lives. Includes magazine extras.
Our understanding of community can help funders and evaluators identify, understand, and strengthen the communities they work with.
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Instead of pressuring already-stressed individuals to fix themselves, true wellness requires organization-level interventions.
Using artificial intelligence to predict behavior can lead to devastating policy mistakes. Health and development programs must learn to apply causal models that better explain why people behave the way they do to help identify the most effective levers for change.
Two years ago I quit my nonprofit CEO job. I’ve just had the two most productive years of my career.