Subtle Nudges for Greater Good
A look at a variety of tactics for galvanizing individuals to give.
Individual Giving Ideas to help individual donors and philanthropists be more effective
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Sell the Wind
What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.
Don’t Give Money to Haiti Now
Instead of sending the money all at once, donors should create a plan to stagger and guarantee funding for years to come.
Research: Tiny Cues Trigger Altruism
A mere hint of affiliation is sufficient to increase helping.
Destination Unknown
Donors’ money isn’t going where they think it is.
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A New Take on Tithing
Too often, individuals make decisions about how much money to donate to charitable causes on an ad hoc basis. As a result, many people give less money than they can actually afford.
Giving 2.0: Getting Together to Give
Giving circles are powerful ways to transform the world while also transforming participants’ giving.
Crisis Mentality
Why sudden emergencies attract more funds than do chronic conditions, and how nonprofits can change that.
The Emotions of Aid
“One death is a tragedy; 1 million is a statistic,” Joseph Stalin is supposed to have said. The more people we see suffering, the less we care.
Giving Donors Control
A United Way affiliate has boosted fundraising by breaking the rules.