Taking Action

In the most recent Salesforce Nonprofit Trends Report, 79 percent of nonprofits stated that they have a customer relationship management (CRM) system in place, demonstrating the widespread importance of technology to nonprofit operations. However, organizations are failing to consistently use a CRM across their programs and services, a thoroughness that must be achieved to realize the tool's maximum benefit and justify its cost. What stands in their way?

In this video, nonprofit leaders discuss how their organizations have used technology to better connect with and meet the expectations of their constituents. They also talk about the importance of leaders ensuring that their teams have the correct tools and training.

This video is part of the “Technology for Change” series produced by Stanford Social Innovation Review with the support of Salesforce.