Video price: $79
Program includes access to the on-demand recorded videos and additional resources
Measurement & Evaluation

When to Measure What: A Strategic Guide to Impact Measurement

In this two-part, 180-Minute program series:
Part I: Core Principles for Right-Fit Measurement
Part II: Tailoring Measurement to Stage of Development

In this program series, you will learn to:

  • Develop a measurement system focused on organizational learning and action.
  • Tailor evidence collection to stage of program development.
  • Create a pathway towards appropriate impact measurement
  • Build a right-sized and right-fit evidence framework using the CART principles.

The social sector is increasingly aware of the need for data and evidence to support program management, learning, and improvement. Yet, we are struggling to measure impact effectively.
Many nonprofits and social enterprise leaders develop monitoring, evaluation, and learning (MEL) systems that burden their teams by collecting more data than the teams can manage and use. Other efforts are too limited, providing little to no information about program performance and impact, let alone insights for ongoing program decisions and improvement.

As for funders, many struggle to find an approach that allows them to learn from their portfolios while maintaining the flexibility implementers need—all while ensuring good stewardship over resources. As a result, reporting requirements often unintentionally discourage experimentation, learning, and iteration on the part of implementing organizations.

Discover a better way to measure impact. This summer, sign up for this asynchronous video series and create a customized framework for effective and efficient impact measurement in your organization.

Unlock the power of 'right-fit' measurement. 
Whether you are a nonprofit leader or a funder, you will come away with tools and frameworks to ensure that your measurement efforts are tailored to your needs and advance learning, program improvement, and ultimately the demonstration of real impact. This two-part series is suited for nonprofits and funders looking for simple, workable, and action-oriented strategies for developing an evidence system to support learning, scale, and impact.

Who should attend? This program series is designed for nonprofit and funding leaders seeking practical strategies to develop an evidence system for learning, scaling, and impact. It offers concrete strategies and frameworks for improving measurement and evaluation but is not a technical course. It's geared towards leaders who want to strategically direct their organization's measurement and learning efforts to achieve goals and maximize impact.


Program Details:

Part I: Core Principles for Right-Fit Measurement 
This first session will introduce standards to help organizations prioritize right-fit measurement and learning efforts. The CART Principles, initially developed by Mary Kay Gugerty and Dean Karlan in their book “The Goldilocks Challenge: Right-Fit Evidence for the Social Sector,” provide an actionable framework to guide the development of learning-oriented evidence systems. Using interactive quizzes and concrete examples, the session will discuss how to use these principles to design more effective monitoring systems and assess the right time to move toward impact evaluation. Some course materials will reference Mary Kay Gugerty and Dean Karlan’s book, The Goldilocks Challenge: Right-Fit Evidence for the Social Sector, related materials from the Goldilocks Toolkit, and the SSIR article, “Ten Reasons not to Measure Impact - and What to Do Instead.”

Part II: Tailoring Measurement to Stage of Development
In this second part, we will delve into the kinds of measurement and learning efforts that are the most useful at different stages in the development of an intervention or program, as articulated in the Learning in Stages Guide developed by IPA’s Right Fit Evidence Unit. Using concrete cases, the instructors will also highlight what implementing organizations and funders can do to help develop evidence-based interventions that are ultimately successful at scale. The course materials will reference the Right-Fit Evidence unit’s recent guide on Stage-Based Learning and the SSIR article “Learning in Stages.”


Program Features:

 Designed by Experts
This SSIR two-part webinar-workshop was developed, facilitated, and presented by Mary Kay Gugerty and Loïc Watine. Professor Gugerty
is the Nancy Bell Evans Professor of Nonprofit Management & Philanthropy at the Daniel J. Evans School of Public Policy & Governance at the University of Washington and is the principal investigator for the International Program in Public Health Leadership. Watine is the chief research and policy officer at Innovations for Poverty Action (IPA) and leads IPA’s agenda of connecting research and evidence with decision-makers to improve the lives of people living in poverty. 
 

Real-World Case Examples
Explore on-the-ground real-world examples specific to the landscape and challenges of the social sector.
 

Price for this Summer Series: $79
This price includes access to the on-demand webinar videos and slide PDFs until January 31, 2027.
 

If you have any questions about this program, write to us at [email protected]

Presenters

  • Professor of Nonprofit Management & Philanthropy, University of Washington, and Principal Investigator, International Program in Public Health Leadership
  • Chief Research and Policy Officer Innovations for Poverty Action
  • Moderator
    Deputy Editor
    Stanford Social Innovation Review