In this complimentary SSIR Live! program, participants will:
- Understand what makes for dynamic digital content
- See how content strategy dovetails with user experience
- Explore what technologies are crucial to building a relationship-based engagement strategy
- Learn how to attract and engage younger and diverse audiences to long-term engagement with your organization
Digital technology has a clear application when considering operational supports like fundraising, member support, grant making, and communications. But what about other engagements around movement building, participant cultivation, volunteering and collaboration, as well as attracting new and diverse constituents?
Narrowing down the line between the real and the virtual worlds and discovering how they support one another is the goal of this complimentary SSIR Live! webinar.
This 60-minute, live open-access session will bring together several nonprofit leaders to discuss successful methods and technology tools they’ve used to enrich their organizations’ mission to keep it vibrant and relevant well into the future. We’ll explore how to develop effective digital messaging, how CRM, AI, personalization, and automation can create a sense that there’s an evolving, dynamic mission to join, and what young and diverse audiences expect from brands and services when they participate in change-making. We’ll also talk about internal mindsets and silos, and how they can be changed to bring the entire organization together in making digital a key pillar in an organizational strategy.
Program Features:
Expert Speakers:
Trovon C. Williams is the senior vice president of marketing & communications with the NAACP. Optimizing an extensive career developing integrated marketing and brand strategies across government, education, technology, non-profit sectors, Williams leads an award-winning communications team who are currently reshaping and modernizing the premier civil rights organization in the nation. Jennifer Roberti, chief marketing officer at Save the Children US, joined the organization in 2018 with experience in both the for-profit and nonprofit worlds. Prior to Save the Children, Roberti oversaw integrated marketing and digital efforts as CMO for UNICEF USA. Chris Thomas is vice president of nonprofit executive engagement at Salesforce. In this role, he develops marketing initiatives and engages with the social innovation leaders to capture, distribute, and amplify technology innovation in the nonprofit sector.
Who Should Attend?
This program provides insights for leaders across the social innovation ecosystem. The audience for this webinar are nonprofit and for-profit social change leaders from around the world and those aspiring to lead organizations who are making a difference in the world.
Closed Captioning Available
Live transcription is available for this program. To activate Closed Captioning during the LIVE broadcast, click on the upward arrow next to the CC icon and select the Subtitling option. To disable Closed Captioning, click on the upward arrow next to the CC icon and select the Hide Subtitling option.
On-Demand Version:
Register and access the recording of the live event on-demand 24 hours after the webinar ends and anytime over the next 12 months.
Complimentary Registration:
Register for FREE for this webinar, sponsored by the Salesforce.org. Your registration provides you with access to the live interactive webinar and unlimited access to the recorded webinar video for 12 months from the date of broadcast.
If you have any questions about this program, write to us at [email protected].
Presenters
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Trovon C. WilliamsTrovon C. Williams is the senior vice president of marketing & communications with the NAACP. Optimizing an extensive career developing integrated marketing and brand strategies across government, education, technology, non-profit sectors, Williams leads an award-winning communications organization who are currently reshaping and modernizing the premier civil rights organization in the nation. His recent digital advocacy campaign #WeAreDoneDying and television commercial series “Hey Black America” powered by the NAACP and TV One earned him national prominence leading to him contributing as a speaker for numerous panels, podcasts, and conferences across industries. Prior to joining the NAACP, Williams served as chief marketing officer at Perfecta, where he led the company’s global marketing and communications efforts and brand expansion from government focus to commercial enterprise service offering. Previously, Williams served as the executive director of marketing and communications at the College of Southern Maryland. He has also held senior marketing and communications roles with Iridium Communications, Citrix Systems, and the U.S. Bureau of ATF. Williams is a graduate of Hampton University School of Business receiving a bachelor of science degree in marketing in 2006 and an MBA in international business in 2013 from Stratford University. Williams was recognized in PRWeek’s “Top 40 under 40” class of 2021. Williams has received numerous interactive media awards for his marketing and communications expertise over the last 15 years. While his career has taken him all over the world, he still remains committed to community, volunteering at local juvenile detention centers, prisons, homeless shelters, and group homes. Williams is a native of Alexandria, VA, a member of the Forbes Communications Council, American Marketing Association and is also a proud brother of Alpha Phi Alpha Fraternity, Inc.Senior Vice President of Marketing & Communications,
NAACP -
Jennifer RobertiJennifer Roberti, chief marketing officer, joined Save the Children US in 2018 with experience in both the for-profit and nonprofit worlds. Prior to Save the Children, Roberti oversaw integrated marketing and digital efforts as CMO for UNICEF USA. While there, she increased digital revenue from recurring donors by 30% over two years and overhauled UNICEF USA’s strategy and brand positioning. In addition, Jennifer reinvigorated their small-donor channel, reversing a 25% decline to a growth segment for the organization. Prior to her work with UNICEF, Roberti was CMO for MTN in South Africa, where she helped lead the mobile telecommunication company through tremendous growth, reaching 223 million subscribers in 22 countries. Under Roberti’s leadership, MTN became Africa’s first truly global brand as recognized by BrandZ Top 100 Global Brands. She also led MTN’s online engagement strategy from its infancy to 10 million fans. Prior to this, Roberti worked in the advertising sector for leading agencies such as Y&R. Roberti lives with her family in Connecticut.Chief Marketing Officer,
Save the Children US -
Chris ThomasChris Thomas is vice president of nonprofit executive engagement at Salesforce. In this role, he develops marketing initiatives and engages with the social innovation leaders to capture, distribute, and amplify technology innovation in the nonprofit sector. Before Salesforce, Thomas served as chief innovation officer at the Sierra Club, one of the largest & most influential grassroots environmental organizations. He was focused on transforming the power of a grassroots organization and its constituent engagement experience to the digital world.VP Nonprofit Engagement,
Salesforce -
ModeratorMarcie BiancoMarcie Bianco is editor of Stanford Social Innovation Review, She is a columnist at the Women’s Media Center, and her writing can be found online at NBC, Pacific Standard, Quartz, Rolling Stone, Salon, Vox, and Vanity Fair, among other outlets. Marcie writes, lectures, and makes media appearances on issues pertaining to ethics, from feminism to race relations. Her current writing projects include an autofiction about academic affairs and a nonfictional feminist manifesto on elevating freedom over equality. She has a bachelor's degree in government from Harvard University; a master's degree in women's studies from the University of Oxford; and a master's degree and PhD in English literature from Rutgers University.Editor,
Stanford Social Innovation Review
