Articles P6950

Podcast

Jennifer Aaker - Creating Strong Nonprofit Brands

For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.

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Marching to a Different Mission

By Georgette Baghdady & Joanne M. Maddock

When the Salk polio vaccine proved to be effective in 1955, the National Foundation for Infantile Paralysis had to choose whether to close up shop or to pursue a new agenda. The foundation first broadened its mission, but lost donations, volunteers, and public support. After honing its mission to birth defects, however, it recovered. Here's how the organization that eventually became the March of Dimes planned – and survived – its transitions.

Podcast

Mathias Craig - Bringing Electricity to the Marginalized

In parts of Nicaragua, nearly 80 percent of the population goes without electricity, leaving them cut off from critical opportunities for betterment and development. In this audio interview, Kriss Deiglmeier, the Center for Social Innovation executive director, converses with Mathias Craig who created blueEnergy to bring electricity to marginalized communities in this region of the world.

Philanthropy

Stand for Something

By Peter Manzo

Taking leadership on community issues should help a nonprofit attract even more donors and more passionate commitment to the organization.

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The Greening of Wal-Mart

By Erica L. Plambeck & Lyn Denend 5

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.

Podcast

Chip Heath - Missions That Really Inspire

Your organization has an important mission. But could a potential funder or volunteer tell that by looking at your website or your annual report? And could one of your employees make the right decision in a tough situation by reading it? In this audio lecture recorded at the 2007 Nonprofit Management Institute at Stanford, Chip Heath discusses how you can craft a mission statement that inspires people and helps them make important decisions, thereby offering powerful tools to lead your organization.

Podcast

Kyle Zimmer - Fearlessly Helping the World to Read

First Book is a not-for-profit organization that provides books to low-income students. In this audio interview, founder Kyle Zimmer discusses with Design for Change host Sheela Sethuraman the evolution of her startup from a mere idea in 1992 to an organization with hundreds of employees and millions of books. She also outlines how she's applied best business practices to create a scalable entrepreneurial model.