(Listen here, download the 26 MB mp3 file, or subscribe via iTunes or the RSS feed.)



{ceimg:alt_text}

Your organization has an important mission. But could a potential funder or volunteer tell that by looking at your website or your annual report? And could one of your employees make the right decision in a tough situation by reading it? In this audio lecture recorded at the 2007 Nonprofit Management Institute at Stanford, Chip Heath discusses how you can craft a mission statement that inspires people and helps them make important decisions, thereby offering powerful tools to lead your organization.

Tracker Pixel for Entry