The best way to increase clean energy production and phase out fossil fuels may be to shift the narrative from climate change to messages that reflect people’s deeply held values, particularly those related to better health.
How foundations, nonprofits, and others can effectively convey—and convince policymakers to support—their programs and proposals for social change.
Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
Most global development programs still segment people by demographics when trying to change their behavior. We must learn from the private sector and segment people based on the reasons behind their actions, so that we can talk to them in ways they will listen.