Articles P7250
Andrew Ruben and Jib Ellison - Promoting Environmental Sustainability
In 2005, Wal-Mart's CEO announced a corporation-wide environmental sustainability initiative to go green. The company would take drastic measures to cut down on waste, energy consumption, and greenhouse gas emissions, thus generating savings that would be passed on to the customer. Andrew Ruben, who spearheads the effort supported by consultant Jib Ellison, explains to a Stanford MBA audience in this University podcast why Wal-Mart is engaging in sustainability.
Philanthropy
Fair Returns
On the Gates Foundation’s portfolio and the ironies the Los Angeles Times didn’t mention.
Chip Heath - Social Enterprise and Great Ideas
In the world of social enterprise, why do some ideas survive and others die? Stanford Graduate School of Business Professor Chip Heath reveals the secret in this audio lecture. He provides frameworks and advice to help social innovators launch their endeavors.
Andy Goodman - Storytelling for Good Causes
When nonprofits set out to look for funding they usually start with a PowerPoint presentation and hard-to-articulate data about the issue they are trying to address. In this audio lecture, Andy Goodman argues that all they have to do is tell a story. Goodman addresses social innovators over the age of 60. His ambition is nothing less than to inspire the generation of baby boomers to contribute their experience to a better world.
Marc Freedman - Social Entrepreneurship and the Encore Career
Social entrepreneurship is now a path for many in the second half of life, proving that retirement can be a time of creativity, invention, and contribution, not decline. In this audio lecture, social innovator Marc Freedman discusses the huge untapped resource in potential retirees who are finding new ways to use their experience to tackle important social problems. Freedman shares the story of the creation of The Purpose Prize, a three-year initiative to invest in these new pioneers.
