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Leif Nelson, author of  “Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving” on social responsibility and corporate philanthropy

Name Your Price

Featuring Leif Nelson

Identity-related purchasing decisions are illuminated by Leif Nelson who shows how cause-related marketing intersects with pay-what-you-want pricing.

Micro-Savings: Are We There Yet?

By Reeta Roy 2

Micro-savings have been described as the “Next Big Thing” in the global development agenda. But we are not there yet, particularly with regards to young people living in poverty.

Nonprofit Turnaround

By Jan Glick 3

My new book, "Nonprofit Turnaround: A Guide for Nonprofit Leaders, Consultants and Funders," delves into questions of the state of nonprofits today.

Jennifer Lynn Aaker on social responsibility in daily life
Nonprofits

Firm Stereotypes Matter

Featuring Jennifer Aaker

Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.

The Dragonfly Effect - Thumbnail

The Dragonfly Effect

By Jennifer Aaker & Andy Smith 10

Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.