Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
The former chief innovation officer at USAID outlines a way for social sector organizations and funders to build innovation into their DNA.
In fields as diverse as healthcare and social services, training employees in empathy translates into lower burnout, better outcomes, and economic benefits. Part of a series produced for SSIR with the support of the Hewlett Foundation.
Lessons from the voter turnout series, a collaboration between the Hewlett Foundation and SSIR.
This complimentary SSIR Live! webinar will explore the declining trust in media and its effect on organizations of all kinds – from nonprofits and foundations, to technology companies and government. Participants will learn how to counteract misinformation and drive solution-building with the help of data-driven approaches and research-driven tools.Access this webinar
Mastering Effective Communications for Causes: Public Interest Communications & the Science of Story
This unique two-part, 180-minute e-certification program offers you valuable training on effective communications strategy and methods for promoting your social cause. In the first session, “Developing a Public Interest Communications Strategy,” we examine the best ways to transcend the interest of any one organization to achieve real and lasting change on a particular issue. In the second session, “The Science of Story Building,” we explore the research that tells us what makes one story more memorable, sharable, and inspiring than another. Get ready for an engaging, hands-on digital workshop that includes activities, illustrative examples, and case studies. This program is produced in conjunction with the Center for Public Interest Communications at the University of Florida.Access this webinar