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Innovative ways to influence public policy (more)

Fraser Nelson - Learn to Love Lobbying

Fraser Nelson, a consultant to nonprofits, gives an entertaining lesson on the why and how of nonprofit lobbying. Most nonprofits do not lobby government for a variety of reasons, but Nelson explains that it is legal, effective, and powerful. In this Stanford Social Innovation Review sponsored audio lecture, Nelson concludes with ways to get the most out of your lobbying efforts and five rules to follow.

Philanthropy

Swarms

By Marcia Stepanek

Group-think extends to swarms of social activism.

Nonprofits

The Changing Role of Nonprofits

By Amy Sample Ward 6

The author initiates a conversation about the new role of nonprofit organizations in the current social media and/or technology revolution and invites readers to continue the discussion.

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Nonprofits

Lobbying for Good

By Kyle Peterson & Marc Pfitzer 4

In their efforts to be socially responsible, most companies fail to wield their most powerful tool: lobbying. Yet corporations such as Mary Kay, Royal Dutch Shell, and General Motors are increasingly leveraging their deep pockets, government contacts, and persuasive powers for the cause of good. Not all kinds of socially responsible lobbying are created equal, however. The authors discuss which forms are best for companies and society.

Thomas M. Siebel - Using Marketing Techniques to Fight Meth Abuse

The abuse of the synthetic drug known as methamphetamine has become a top crime problem in the United States, and now a global epidemic. In this audio lecture, part of the Stanford Social Innovation Review's conference on evaluation, IT leader and philanthropist Thomas Siebel discusses the nature of meth addiction as well as the efforts of the Meth Project, a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach.

Nonprofits

The Secret Sauce

By Marcia Stepanek

The Internet will increasingly be used to build momentum for social change.