Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.
Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.
Advocates can make progress on polarized issues by finding new ways into engaging people in different perspectives, rather than trying to knock down the front door with a barrage of facts.
In the shift from #MeToo to Time’s Up, movement leaders are strategically framing sexual violence as a social and cultural problem, rather than an individual problem. Doing so helps people think about the broad range of actions we can take to systemically prevent sexual violence.
Framing the opioid epidemic as a crisis and an individual problem obscures the power of prevention and society’s role in promoting it.