Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.
Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.
Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.
An in-depth review of what it takes to be a backbone organization, and how to evaluate and support its work.