Philanthropy, Inc.

By Keith Epstein

How today’s corporate donors want their gifts to help the bottom line.

In Bad Times, It Pays to Be Good

By Marguerite Rigoglioso

A reputation for CSR may shield companies from the public’s ire.

Block by Block

By Ricardo Sandoval 1

How one of the world’s largest companies builds loyalty among Mexico’s poor.

Golden Opportunity

By Wayne Dunn

When a Canadian multinational laid off hundreds of gold miners in South Africa, it went many extra miles to help them get back on their feet.

Behind the Glitter

By Matthew Schuerman

Tiffany and Co. moves to get African “conflict diamonds” out of its stores.

The Outsiders

By Jan Chong

Why some companies donate to charity.

Cause Marketing: Attention Campers

By Matthew Schuerman

How Girls Inc. put the power of Lancome to work in support of mission.

Best of Breed

By Philip Kotler & Nancy Lee

When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.

Invention for the Common Good

By Carly Fiorina

Four reasons corporations should engage in social responsibility.

Coming Clean

By Karen Coppock

Firms fare better when they acknowledge self-interest in cause marketing.