At first blush, a partnership between Girls Inc. and Lancôme might not seem to make strategic sense.

Girls Inc. is a national nonprofit with roots dating to the 1860s that seeks to inspire girls, ages 6 to 18, “to be strong, smart, and bold.” The organization runs a host of programs – from math and science education to pregnancy prevention, media literacy, and leadership development – at schools, churches, community centers, and housing projects nationwide. Its Bill of Rights, first adopted in...

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