Arts & Culture Innovations that improve the vibrancy of arts and culture in society

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 3

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.

The Legacy of White Supremacy

By Eric Nee

America’s first memorial honoring African-Americans who have been lynched opened in Montgomery, Alabama.

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 3

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.