Nonprofits & NGOs
How Some Nonprofits Build Sales Teams on a Budget
Start by realizing that a “build-it-and-they-will-come” mindset often fails to reach people in need.
Start by realizing that a “build-it-and-they-will-come” mindset often fails to reach people in need.
Surmounting daunting social challenges such as ending malaria or achieving marriage equality can require the help of an intermediary organization—a field catalyst—that amplifies the efforts of others. Open access to this article is made possible by The Bridgespan Group.
Rather than focusing so much effort on creating services that are “innovative,” nonprofits need to develop a more sales-driven approach to social change.