Business
The Perils of ‘Green Business’
An excerpt from The Business of Less: The Role of Companies and Households on a Planet in Peril on how to fix corporate sustainability.
An excerpt from The Business of Less: The Role of Companies and Households on a Planet in Peril on how to fix corporate sustainability.
Touting products like LEDs and recycled plastic packaging as “green” is misleading, because it fails to account for their effects on markets and consumer behavior and for the resulting environmental consequences. The authors offer what they say is a better approach: measuring the overall “net green” impact of the product.