Today’s model of consumerism does not prioritize the efficient use of resources throughout the supply chain. Consumers just don’t use the full lifetime of a product. In this talk, e-commerce social entrepreneur and former Walmart sustainability executive Andy Ruben emphasizes opportunities for efficient design, production, and reuse of consumer products, from the perspective of corporations and consumers. Speaking at the 2012 Global Supply Chain Management Forum, Ruben details ways to improve supply chain efficiency. He explains why he hopes this new model for product exchange will revolutionize the way we think about what we buy, and what we throw away.