It has been calculated that the global consumption rate of cigarettes is about 1,000 per person per year – with 6 trillion cigarettes smoked every year.  The modern cigarette is a carefully designed object, which the tobacco industry – with mass marketing and scientific engineering – has packaged into a product that will cause nearly 10 million fatalities per year by 2030. As a public health priority, curbing smoking on the global level can significantly reduce premature and preventable death. Presenting scholarly research and advocating for pressure against the forces of the tobacco industry, Stanford Professor Robert Proctor is introduced by Dr. Michele Bary and speaks in the 2011 Global Health Series organized by the Stanford Global Health Center in partnership with the Stanford Graduate School of Business.