Leading for-profit companies thrive by embracing data insights to drive increased efficiency, effectiveness, and scale. They view information and analytics as core strategic assets in running a modern business. In this talk from our 2017 Do Good Data | Data on Purpose conference, Jim Fruchterman, founder and CEO of the tech nonprofit Benetech, argues that the social sector must follow these companies’ lead. Drawing from his 2016 SSIR article “Using Data for Action and for Impact,” Fruchterman leads a discussion about how nonprofits can embrace the “Software for Good” movement characterized by data-driven decisions to better serve communities.