Tag: Cause Marketing

Joint marketing programs between businesses and nonprofits that provide public benefits

Leif Nelson, author of  “Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving” on social responsibility and corporate philanthropy
Philanthropy & Funding

Name Your Price

Featuring Leif Nelson

Identity-related purchasing decisions are illuminated by Leif Nelson who shows how cause-related marketing intersects with pay-what-you-want pricing.