Cause Marketing

Tag: Cause Marketing

Joint marketing programs between businesses and nonprofits that provide public benefits

The Power and Price of Kony-like Campaigns

By John Brothers 2

Personal relationship building and donor development is critical to the longevity of organizations.

Kony and Kissinger: Jacob and Trayvon

By Kavita N. Ramdas 6

Reflections on social media and the struggle for justice in 2012.

Make It Personal

By Stephanie Wolcott 2

The rapid spread of social media has catapulted the possibilities and scale of relationship-building into the stratosphere.

What the New Facebook Changes Mean for Nonprofits

By Amy Sample Ward

Use of Facebook (or any other social media platform) should be guided by a larger strategy with goals that further your organization's mission.

Tap the Crowd with iStart

By Amy Sample-Ward 1

Have you thought about running a contest or crowdsourcing ideas for your organization or community group?

How Does Celebrity Impact Fundraising?

By Amy Sample Ward 1

Celebrities are out; trust is in. So just how do organizations earn the trust of Millennials?

Reflections on Jumo & Need for Co-Creation

By Amy Sample Ward 3

If I have an idea to change the world, I should be just as welcome and have equal access to the spaces where I can share the idea and find others to help me make it come to life.

Philanthropy’s Buzzwords of the Decade

By Lucy Bernholz

The 10 phrases I have chosen to show the steady rise in market-based solutions for social problem solving, technology’s infiltration of all things fund raising, and a shift in attention from local to global.  