Tag: Cause Marketing

Joint marketing programs between businesses and nonprofits that provide public benefits

The Hidden Costs of Cause Marketing - Thumbnail
Social Innovations

The Hidden Costs of Cause Marketing

By Angela M. Eikenberry 18

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.

Podcast
Nonprofits & NGOs

Mal Warwick - Messaging to Win Supporters for Your Cause

Clear communication is the key to informing and inspiring supporters for any cause. Based on his years of experience helping nonprofits succeed, Mal Warwick shares with his 2007 Nonprofit Boot Camp audience some tried-and-true methods for getting the message across. As emphasized in this audio lecture, good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity in order to excite contributors and let them know their money will be well spent.