Nonprofits
Firm Stereotypes Matter
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Podcast
Tag: Fundraising
Podcast
Philanthropy & Funding
Philanthropy Can Be Good for You
Money doesn't make you happy, but giving it away does
Technology & Design
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Podcast
Civic Engagement
Money Makes People Less Socially Focused
Marketing professor Kathleen Vohs' research finds that money acts as a psychological resource that changes people's motivations.
Podcast
Design Thinking
Can Defaults Save Lives
How can defaults help you save money, save the environment, and save lives?
Nonprofits
New Media: Hype vs. Real World Success
If you shut out the clamor and look dispassionately at the communication hurdles that confront you, it’s not at all clear that new media is delivering on its promise.
Individual Giving
Whether Women Are More Generous Than Men, and Whether It Matters
A recent study shows that at all income levels women give more than men—both more frequently and more generously when controlled for income.
Philanthropy
Cause Marketing Does More Harm Than Good
I believe that cause marketing programs erode the joy of giving, turn consumers into cynics, and contribute to the overall loss of faith and trust in the nonprofit sector.
Global Issues
Upping the Ante: A Report From the Clinton Global Initiative
In its sixth year, GGI is no longer just a former President’s bid to stay relevant.
Social Entrepreneurship
Freeing the Social Entrepreneur
Social entrepreneurs must recognize when it is time to relinquish control and create strong leadership teams.