Philanthropy
Cause Marketing Does More Harm Than Good
I believe that cause marketing programs erode the joy of giving, turn consumers into cynics, and contribute to the overall loss of faith and trust in the nonprofit sector.
I believe that cause marketing programs erode the joy of giving, turn consumers into cynics, and contribute to the overall loss of faith and trust in the nonprofit sector.
In its sixth year, GGI is no longer just a former President’s bid to stay relevant.
Social entrepreneurs must recognize when it is time to relinquish control and create strong leadership teams.
What are the benefits of social media in the social change space?
People are more likely to engage in moral behavior when they are in a clean-scented room.
Donors are getting exactly what they want from their charitable giving—the market is efficient, even highly so.
Chris Hughes, Facebook’s cofounder, has created a social media platform called Jumo designed specifically for nonprofits.
For-profit companies preach and employ diversification—and it would behoove nonprofits to have diverse revenue portfolios, as well.
Riders for Health has created a novel approach to maintaining health transport vehicles in sub-Saharan Africa.
Nine pricing tips that simultaneously generate higher revenues and growth.