Looking for the cleanest possible way to increase charitable donations? Spray citrus-scented Windex. According to new research, “people are more likely to engage in moral behavior when they are in a clean-scented room,” says lead author Katie Liljenquist, an assistant professor of organizational leadership at Brigham Young University. A few years ago Liljenquist and her coauthor discovered that moral “purity” is more than a metaphor. “When people recall an unethical…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?

Read more stories by Jessica Ruvinsky.