Most global development programs still segment people by demographics when trying to change their behavior. We must learn from the private sector and segment people based on the reasons behind their actions, so that we can talk to them in ways they will listen.
How mindfulness can help us become more effective social change leaders.
Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.
To market to the base of pyramid, we need to stop thinking of selling as a dark art.