Socially Responsible Business
Beyond the CSR Department: Corporate Intrapreneurs Forge Another Path
It turns out that change initiatives are very often driven by intrapreneurs—individuals working in so-called “conventional” roles.
It turns out that change initiatives are very often driven by intrapreneurs—individuals working in so-called “conventional” roles.
Social intrapreneurs—change agents already working deep within business—are the answer for business’s woes.
How did Patagonia make the transition to using 100% organic cotton in its product line? In this panel discussion from Bridging the Gap, the Stanford 2005 Net Impact Conference organized by the Stanford Graduate School of Business, Randy Harward discusses the challenges of garnering internal support, ensuring adequate supply of raw materials, and keeping prices affordable as Patagonia greens its supply chain.
Changing the status quo in major organizations may seem overwhelming. Debra Meyerson offers the 2005 Stanford Net Impact conference audience strategies to effect change from within through tempered radicalism. In this audio lecture, she shares findings from her research about incremental and bottom-up change strategies to impact corporate values and advance social justice and social responsibility within organizations.