Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola.
The abuse of the synthetic drug known as methamphetamine has become a top crime problem in the United States, and now a global epidemic. In this audio lecture, part of the Stanford Social Innovation Review's conference on evaluation, IT leader and philanthropist Thomas Siebel discusses the nature of meth addiction as well as the efforts of the Meth Project, a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach.
A growing consciousness of environmental sustainability has taken root in the fashion industry. This new trend, known as "green design," has inspired some top designers to rebrand their products for the environment-savvy consumer and reform their processes to foster environmental preservation. In this panel discussion, experts discuss challenges and new initiatives introduced by the fashion industry in this arena.
For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.
Your organization has an important mission. But could a potential funder or volunteer tell that by looking at your website or your annual report? And could one of your employees make the right decision in a tough situation by reading it? In this audio lecture recorded at the 2007 Nonprofit Management Institute at Stanford, Chip Heath discusses how you can craft a mission statement that inspires people and helps them make important decisions, thereby offering powerful tools to lead your organization.
Throughout the Energy Efficiency series, Amory Lovins, has diligently presented countless statistics and case studies to support the need for, and demonstrate the benefits of, improved energy services. In this audio lecture, he now identifies a significant number of formidable barriers to energy efficiency, and prescribes a variety of ways to overcome these barriers, including sexy marketing campaigns and a direct appeal to the bottom line.
In nonprofit management, organizations should approach corporations as they would clients and offer tailored marketing operations that serve their needs. That's the advice Nancy Lee delivers in this audio lecture. Speaking to an audience of nonprofit executives during the 2006 Nonprofit Management Institute at Stanford, Lee shares the lessons from 20 years of building nonprofit-corporate partnerships that both serve corporations' objectives and enhance nonprofits' mission delivery.
If marketing isn't built into your entire organization, you're lost.
This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.
Corporate altruism has shrunk as corporate avarice has grown.
