When nonprofits set out to look for funding they usually start with a PowerPoint presentation and hard-to-articulate data about the issue they are trying to address. In this audio lecture, Andy Goodman argues that all they have to do is tell a story. Goodman addresses social innovators over the age of 60. His ambition is nothing less than to inspire the generation of baby boomers to contribute their experience to a better world.
Clear communication is the key to informing and inspiring supporters for any cause. Based on his years of experience helping nonprofits succeed, Mal Warwick shares with his 2007 Nonprofit Boot Camp audience some tried-and-true methods for getting the message across. As emphasized in this audio lecture, good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity in order to excite contributors and let them know their money will be well spent.
