No single organization or individual can pull off an effective storytelling campaign alone. Reaping the benefits of storytelling requires that we build better partnerships between three important players.
Mastering Effective Communications for Causes: Public Interest Communications & the Science of Story
This unique two-part, 180-minute e-certification program offers you valuable training on effective communications strategy and methods for promoting your social cause. In the first session, “Developing a Public Interest Communications Strategy,” we examine the best ways to transcend the interest of any one organization to achieve real and lasting change on a particular issue. In the second session, “The Science of Story Building,” we explore the research that tells us what makes one story more memorable, sharable, and inspiring than another. Get ready for an engaging, hands-on digital workshop that includes activities, illustrative examples, and case studies. This program is produced in conjunction with the Center for Public Interest Communications at the University of Florida.Access this webinar
Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
Framing the opioid epidemic as a crisis and an individual problem obscures the power of prevention and society’s role in promoting it.
To build support for progressive immigration reform in the United States, advocates must turn away from “us versus them” framing, and toward language that emphasizes shared humanity, collective prosperity, and the country’s distinct identity as a “nation of immigrants.”