Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
Framing the opioid epidemic as a crisis and an individual problem obscures the power of prevention and society’s role in promoting it.
To build support for progressive immigration reform in the United States, advocates must turn away from “us versus them” framing, and toward language that emphasizes shared humanity, collective prosperity, and the country’s distinct identity as a “nation of immigrants.”