Business Innovative ways to enhance corporate social responsibility

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Review: Leading Teams

Review By Jason Baumgarten

Baumgarten offers strategies for creating team success.

Marketing Research: That Won't Break the Bank Alan R. Andreasen

Marketing Research

Review By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

Spring 2003

Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance Lynn Sharp Paine

Value Shift

Review By Perla Ni

The author has penned an engaging book that unravels the complicated issues surrounding business ethics.

Spring 2003

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.