Business Innovative ways to enhance corporate social responsibility

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Dennis Macray - Social Responsibility and International Coffee

Starbucks has taken environmental sustainability and corporate social responsibility seriously in its work with coffee farmers. In this audio lecture, Dennis Macray discusses how the United States' leading coffee retailer is reshaping its business practices and reinventing the international coffee trade.

Yvon Chouinard - Corporate Social Responsibility and Profits

Patagonia has found corporate social responsibility to be a profitable strategy. In this audio lecture, Yvon Chouinard, founder,  offers a slew of counterintuitive business tips on how to save the environment while making money. This self-proclaimed "reluctant business man" reveals himself to be a business visionary.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.