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Appraising Business Ideas

By Jeffrey Pfeffer & Robert I. Sutton

Sidebar to "Act on Facts, Not Faith:" rules to keep in mind when evaluating or developing business ideas.

Changing the Game

By Mark Kramer & John Kania 2

Leading corporations switch from defense to offense in solving global problems.

Act on Facts, Not Faith

By Jeffrey Pfeffer & Robert I. Sutton 1

How management can follow medicine's lead and rely on evidence, not on half-truths.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.