Making “Customer-driven Philanthropy” Work
Engaging customers in corporate philanthropy has significant bottom-line potential, but even big brands have struggled with doing it well. Is there a future for consumer-driven philanthropy?
Engaging customers in corporate philanthropy has significant bottom-line potential, but even big brands have struggled with doing it well. Is there a future for consumer-driven philanthropy?
Combining charity with financial gain can seriously tarnish others’ appreciation of altruistic efforts.
Companies can achieve more than traditional corporate social responsibility efforts by partnering with celebrities.
A few years ago, the Salesforce.com Foundation revamped its revenue model. Today, it's not just a grantmaker. It's a rapidly expanding software vendor.
People who perform volunteer work, far from being distracted by it, tend to perform better at their jobs.
Google DotOrg launched in 2004 with bold ambitions and almost $1 billion in seed funding. But the results have been less than stellar.
A new, and easier, scientific approach to determining the quality of evidence can help the social sector better assess—and therefore better address—social problems.
Exploiting core competencies is only half the story.
How today’s corporate donors want their gifts to help the bottom line.