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Jennifer Lynn Aaker on social responsibility in daily life

Creating Infectious Action

Featuring Jennifer Lynn Aaker

Jennifer Lynn Aaker discusses a repeatable method that we can follow to get people to take action, but perhaps even more important, to influence people to get others to take action as well.

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Drowning in Data

By Alana Conner Snibbe 9

Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.