Buzz Control
Social media is a powerful marketing tool. But how do you control your message once it goes viral and is in the hands of the public?
Research Highlights from scholarly journals
Latest
Long Suffering Falls Short
Guilt might move people not to relieve suffering, but to exacerbate it by rationalizing that the victims somehow deserve their plight.
Next to Godliness
People are more likely to engage in moral behavior when they are in a clean-scented room.
House Divided
From warring political parties comes broad-based policymaking.
Evil Green
New research shows that buying green products makes people more likely to cheat and steal.
Most Popular
Education of the Board
Role ambiguity dampens board member's commitments.
Going Overboard
Are foundations paying trustees too much money?
The Emotions of Aid
“One death is a tragedy; 1 million is a statistic,” Joseph Stalin is supposed to have said. The more people we see suffering, the less we care.
Overhead Isn’t Everything
How donors should think about nonprofit efficiency.
Building a Better Board
How nonprofit board size and independence relate to board performance.