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Jennifer Lynn Aaker on social responsibility in daily life

Creating Infectious Action

Featuring Jennifer Lynn Aaker

Jennifer Lynn Aaker discusses a repeatable method that we can follow to get people to take action, but perhaps even more important, to influence people to get others to take action as well.

Antipoverty Apps - Thumbnail

Antipoverty Apps

By Suzie Boss 13

mPowering has created an app that awards goods and services to individuals facing extreme poverty when they make beneficial choices.

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The Dragonfly Effect - Thumbnail

The Dragonfly Effect

By Jennifer Aaker & Andy Smith 10

Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.

Working Wikily - Thumbnail

Working Wikily

By Diana Scearce, Gabriel Kasper, & Heather McLeod Grant 4

A few nonprofits are using social media to fundamentally change the way they work and increase their social impact.

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Picking Green Tech’s Winners and Losers

By Clayton M. Christensen, Suman ("Shuman") Talukdar, Richard Alton, & Michael B. Horn 9

Unless clean tech follows well-established rules of innovation and commercialization, the industry’s promise to provide sustainable sources of energy will fail.

Antipoverty Apps - Thumbnail

Antipoverty Apps

By Suzie Boss 13

mPowering has created an app that awards goods and services to individuals facing extreme poverty when they make beneficial choices.