Socially Responsible Business Innovative, ethical, and community-minded business practices

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From Marble to Formica

By Laura Beaudin

How the Union Bank of California attracts lower-income people to traditional banking.

Buying In or Selling Out?

By Dara O'Rourke

Socially responsible brands that merge with multinationals may be abandoning their principles

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Turning Conflict into Cooperation

By Peter Asmus, Hank Cauley, & Katharine Maroney

The Rainforest Action Network launched a consumer boycott of several Mitsubishi companies, leading to significant changes in the way the firm and many of its partners do business.

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The Other CSR

By Timothy M. Devinney, Patrice Auger, Giana Eckhardt, & Thomas Birtchnell 1

Consumers say they want to buy green products but they don't always follow through. There are, however, strategies corporations can take to increase sales of sustainable goods.

A New Role for Nonprofits

By Mark Kramer & John Kania 2

Sidebar to "Changing the Game:" tips for nonprofits when creating a partnership with a company.

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The Greening of Wal-Mart

By Erica L. Plambeck & Lyn Denend 5

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.

The Myth of CSR

By Deborah Doane 3

The problem with assuming that companies can do well while also doing good is that markets don't really work that way