First it was my socially responsible ice cream. Then it was my Earth-conscious juice. Then my hip, throwback sneakers. Then my daughter’s organic yogurt. Then my wife’s animal-friendly cosmetics. Now it’s the one toothpaste I actually believed in, if it makes any sense to believe in a toothpaste.

Ben & Jerry’s was bought by Unilever. Odwalla by Coca-Cola. Converse by Nike. Stonyfield Farm by Danone. Aveda by Estee Lauder. The Body Shop by L’Oréal. Now Tom’s of Maine has been sold to – or, if...

Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry