Join Stanford Social Innovation Review for an interactive two-part program, where facilitators will walk through real case studies from their work and civil society and provide a template worksheet for attendees to fill out throughout the course of the session to build their own narrative change evaluation design. Register now!

In this program, you will:

• Understand key concepts in the use of storytelling for social change
• Learn a four-part framework for measuring narrative change
• Apply your work in an interactive session, building on a worksheet that can be used across a variety of projects
• Leave equipped to design and implement your own narrative change measurement plan

By participating in this two-part session, attendees will gain comfort with using the terminology and tools necessary to measure their contributions to narrative change.
 

Program Details

Session 1: Introduction to Narrative Change and the Principles of Measurement

• Date: Wednesday, October 1, 2025
• Time: 10-11:30 a.m. PT / 1-2:30 p.m. ET (90-minute session)
• Format: Webinar presentation
• Description: In the first session, learn the narrative change landscape and how your approach to narrative shapes your approach to evaluation.
   

Session 2: Workshop on Applying the Framework for Measuring Narrative Change

• Date: Wednesday, October 8, 2025
• Time: 10-11:30 a.m. PT / 1-2:30 p.m. ET (90-minute session)
• Format: Interactive workshop
• Description: In the second session, build out your own narrative change evaluation plan using the four-part model. You’ll have the opportunity to receive coaching and support from the facilitators, while building community with your peers.
   

Who should attend?

Any social impact professionals who are considering, currently working on, or evaluating narrative change, including leaders and philanthropists who are supporting these strategies. This includes:

• Communications professionals looking to expand the reach and impact of their storytelling
• Nonprofit and social impact leaders seeking to weave their organization’s theory of change into their work
• Evaluators who want to understand the full effects of programs
• Community organizers aiming to shift mindsets and catalyze change
• Philanthropists and grantmakers interested in identifying meaningful outcome metrics for narrative change work
• Movement builders, artists, and activists working at the intersection of creativity and social transformation

Read the article that inspired this webinar series to better understand if this session is applicable to you: How to Measure Narrative Change.

Program Features

 Experienced Speakers

• Yewande O. Addie specializes in narrative strategy, health and science communication, edutainment, and cultural storytelling to drive equity and impact. With a background spanning journalism, public health, and social research, she brings a cross-disciplinary approach to understanding how stories shape public perception, policy, and systems of power. Yewande’s expertise includes narrative research, strategic communication, qualitative analysis, and multimedia storytelling, with experience leading projects on racial justice, health equity, and community-centered messaging. She’s worked across sectors—from government and academia to nonprofits and global health—applying insights to shift narratives and amplify historically underrepresented voices. A Fulbright grantee, published researcher, and former Peace Corps volunteer, Yewande thrives at the intersection of research, storytelling, and social impact.
   
• ​David Hanson is a passionate advocate for utilizing evaluation and social science as tools to reimagine systems that no longer serve their communities. Over the last 10 years, he has consulted with firms such as Cause IMPACTS, Social Contract, and Equal Measure on impactful projects in environmental justice, health equity, strategic planning, and service delivery innovation. David has extensive experience with mixed methods developmental evaluations, including designing qualitative instruments, conducting qualitative data collection and analysis, and sharing insightful findings in engaging presentations with clients and community partners. He has also honed his skills in collaborative leadership, citizen science, and community engagement through his work with the UF/IFAS Family Nutrition Program and the UF School of Forest, Fisheries, and Geomatics Sciences.
   
• ​Emily Melnick is a service designer, researcher, and strategist excited about making our communities better for more people. She currently works as a director at Third Sector, where she works to help our government agencies improve outcomes for all. Emily was a consultant at The Bridgespan Group, where she focused on place-based economic mobility, philanthropy strategy, and the arts. Emily previously was a director of institutional development at Gay Men's Health Crisis (GMHC), an AIDS service organization in New York City, where she developed GMHC's housing, economic mobility, and gender justice portfolios. Emily majored in deaf studies and theater in college and continues to work as a director and dramaturg in New York City.
   
• ​Melody Mohebi is a strategy, evaluation, and learning expert with deep, applied experience in enhancing organizational capacity, leveraging media, and driving impact. She is currently program director, Imagining 2076 at Democracy 2076. She previously spearheaded measurement and learning at Participant Media, where she empowered teams with the tools and knowledge to design impactful campaign strategies. Alongside her work in the nongovernmental and private sectors, Melody also taught sociology and social policy at the London School of Economics and Political Science.
   
• ​Annie Neimand is a sociologist and strategist dedicated to building power beside communities to cultivate narrative, systems, and mindset change through research, equitable evaluation, and emergent learning. Annie is the director of impact and evaluation for Third Sector. She is working with the organization to evaluate partnerships with government-funded service programs to achieve racial and economic equity outcomes, grow the field of outcomes-focused government to improve public systems, and support the organization in narrative change work on the role of government in building equitable and just communities. Annie is on the leadership team for the Radical Communicators Network where she collaborates with the team to set the network's strategy. She co-created a curriculum on narrative power for progressive movement workers currently being piloted. She also co-leads Radcomms’ work with the Mindset Consortium, a RWJF-funded collective of organizations exploring how to drive mindset and narrative change.

  Interactive Program: In this two-part live webinar program, participants will be able to ask questions, receive feedback on their work, and engage with the presenters and other participants.

Real-World Case Examples: Speakers will share applications and lessons from their extensive experience working within different sectors of civil society.

 Who Should Join? Any social impact professionals who are considering, currently working on, or evaluating narrative change, including leaders and philanthropists who are supporting these strategies.

On-Demand Version: Registrants will receive access to the program recording afterwards and will have access to watch anytime over the next 12 months.

 The price for this program is $249. This price includes access to the two session recordings, downloadable slides, worksheet, and recommended resources.
 

Refund Policy: Recordings of all webinars and any associated materials are accessible asynchronously after the live program for 12 months from the date of the program. As a standard policy, SSIR does not offer refunds on registrations. Any requests for refunds should be submitted in writing to [email protected] and will be considered on a case-by-case basis.

If you have any questions about this program, email us at [email protected].