This webinar will explore developing a sales-driven approach to social change, including:

  • Recognizing the limits of designing a service or program primarily for effectiveness and also designing for “spreadability”
  • Going beyond identifying a broad group of potential beneficiaries and focusing first on a subgroup most likely to participate
  • Developing and resourcing a sales and marketing capability from the outset, right alongside budgeting for program delivery

Has your organization had the experience of offering a social service program that struggles to attract participants? If your answer is yes, you are not alone. Among nonprofits responding to a Bridgespan Group survey, 70 percent reported shortfalls in program participation, and half said matters have gotten worse over the past five years. Even great programs with proven track records face this challenge. This conundrum turns the tables on the optimistic notion of “build it and they will come.” In fact, just because there’s a clear need for a social program doesn’t mean there’s demand. We call this the “need-equals-demand fallacy.”

Join SSIR-hosted webinar “Selling Social Change” to discuss the steps that organizations can take to stimulate beneficiary participation. Presenters will share examples of strategies that have and have not worked and discuss practices effective in the for profit sector that could be adapted in the nonprofit sector.

Presented by:

  • Taz Hussein, Partner, The Bridgespan Group
  • Fay Twersky, Director, Effective Philanthropy Group, The William and Flora Hewlett Foundation
  • Maria May, Senior Program Manager, BRAC
  • Sean Duffy, Co-Founder and CEO, Omada Health


Moderated by:

  • Eric Nee, Managing Editor, Stanford Social Innovation Review

Price for this webinar: $55. This price includes access to the live webinar; unlimited access to the webinar as many times as you’d like for twelve months at your convenience; and downloadable slides.

Presenters

  • Partner, The Bridgespan Group
  • Director, Effective Philanthropy Group, The William and Flora Hewlett Foundation
  • Senior Program Manager, BRAC
  • Co-Founder and CEO, Omada Health
  • Moderator
    Managing Editor, Stanford Social Innovation Review
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