This webinar will explore developing a sales-driven approach to social change, including:
- Recognizing the limits of designing a service or program primarily for effectiveness and also designing for “spreadability”
- Going beyond identifying a broad group of potential beneficiaries and focusing first on a subgroup most likely to participate
- Developing and resourcing a sales and marketing capability from the outset, right alongside budgeting for program delivery
Has your organization had the experience of offering a social service program that struggles to attract participants? If your answer is yes, you are not alone. Among nonprofits responding to a Bridgespan Group survey, 70 percent reported shortfalls in program participation, and half said matters have gotten worse over the past five years. Even great programs with proven track records face this challenge. This conundrum turns the tables on the optimistic notion of “build it and they will come.” In fact, just because there’s a clear need for a social program doesn’t mean there’s demand. We call this the “need-equals-demand fallacy.”
Join SSIR-hosted webinar “Selling Social Change” to discuss the steps that organizations can take to stimulate beneficiary participation. Presenters will share examples of strategies that have and have not worked and discuss practices effective in the for profit sector that could be adapted in the nonprofit sector.
- Taz Hussein, Partner, The Bridgespan Group
- Fay Twersky, Director, Effective Philanthropy Group, The William and Flora Hewlett Foundation
- Maria May, Senior Program Manager, BRAC
- Mushtaque Chowdhury, Vice Chairperson, BRAC
- Sean Duffy, Co-Founder and CEO, Omada Health
- Eric Nee, Managing Editor, Stanford Social Innovation Review
Price for this webinar: $55. This price includes access to the live webinar; unlimited access to the webinar as many times as you’d like for twelve months at your convenience; and downloadable slides.
Taz Hussein is a partner in The Bridgespan Group’s Boston office and head of the Public Health Practice. Hussein has worked with numerous nonprofit and foundation clients on a range of core public health and health care issues, including increasing health insurance coverage and access to care, improving health outcomes for disadvantaged populations, and disease prevention. Prior to Bridgespan, Hussein was a consultant at McKinsey & Company. Earlier in his career, Hussein spent several years in the nonprofit sector working with advocacy, human service and public health organizations addressing issues of homelessness, substance abuse and access to care for people with HIV/AIDS. Hussein earned his bachelor of science in mathematics from MIT and his master of business administration from the Harvard Business School.
Partner, The Bridgespan Group
Fay Twersky, an expert on philanthropy and the nonprofit sector, serves as the director of the Effective Philanthropy Group at the William and Flora Hewlett Foundation. In that capacity, she oversees five functions including cross-foundation support, evaluation and organizational learning as well as grantmaking in support of organizational effectiveness and a strong philanthropic sector. Twersky served four years as a Director and member of the leadership team of the Bill & Melinda Gates Foundation, designing and developing their Impact Planning & Improvement division.
Director, Effective Philanthropy Group, The William and Flora Hewlett Foundation
Maria May leads BRAC's Social Innovation Lab and Microfinance Product Development in Bangladesh. She helped establish Harvard’s Global Health Delivery Project. She has worked extensively in the domains of strategy, social innovation, and scale in global health, education, and financial services for the poor, with organizations including the Harvard South Asia Institute, Brookings Institution, and New York State Health Department. She is a co-author of Making Tuberculosis History: Community-based Solutions for Millions and writes extensively about social innovation and development. May studied Sociology and Health Policy at Harvard University.
Senior Program Manager, BRAC
Mushtaque Chowdhury, PhD is the vice chairperson of BRAC. Chowdhury is also a professor of population and family health at the Mailman School of Public Health of Columbia University in New York. Chowdhury holds a PhD from the London School of Hygiene and Tropical Medicine, a master’s degree from the London School of Economics and a bachelor’s in statistics from the University of Dhaka. He is a founder of the Bangladesh Education Watch and Bangladesh Health Watch, two civil society watch-dogs on education and health respectively. He is on the board and committees of several organizations and initiatives, including: Board of Trustees of BRAC University in Bangladesh, International Advisory Board of the Centre for Sustainable International Development at the University of Aberdeen in UK, member of the board for Humanitarian Leadership Academy, London, and Member of Technical Advisory Committee of Compact2025 at International Food Policy Research Institute (IFPRI), Washington DC.
Vice Chairperson, BRAC
Sean Duffy is ceo and co-founder of Omada Health, a digital behavioral medicine company dedicated to empowering people everywhere to live free of chronic disease. Past speaking engagements include CGI Health Matters Summit, the Society for Behavioral Medicine, and the JPMorgan Healthcare Conference. He has written about the future of healthcare in The Wall Street Journal, Forbes and TechCrunch. Duffy previously worked at Google and IDEO. A former Harvard doctor of medicine / master of business administration candidate, he holds a degree in neuroscience from Columbia University.
Co-Founder and CEO, Omada Health
Eric Nee is managing editor of Stanford Social Innovation Review, and co-host of the Social Innovation Conversations podcast channel. Eric has close to 30 years of experience in the publishing industry. Before joining Stanford University, he was a senior writer for Fortune. While there, Eric helped Time Inc. launch eCompany Now (where he was executive editor), which later merged with Business 2.0. Before joining Fortune, Eric launched Forbes’s Silicon Valley bureau, where he was bureau manager. He also served as editor-in-chief of Upside magazine for close to five years. Eric has won numerous awards, including being named one of the most influential technology journalists by Technology Marketing in 1997, 1998, 1999, 2000, and 2001. Eric earned a bachelor's degree in American Studies from the University of California at Santa Cruz, and a M.S.J. from the Medill School of Journalism at Northwestern University. He lives in Palo Alto, Calif., with his wife Tekla, a senior editor at IEEE Spectrum magazine, and one of his three children.
Managing Editor, Stanford Social Innovation Review